Stonegate appoints Lucre for Slug and Lettuce pub chain

Stonegate Pub Company, which owns The Living Room and Yates' brands, has appointed Lucre to handle the PR for its Slug and Lettuce chain.

Stonegate is one of the biggest high-street pub operators, with more than 620 pubs and bars across the UK. The company recently acquired Bramwell Pub Company and hired new chief executive Simon Longbottom, from Greene King Brewery.

The company is expected to float this year.

Leisure PR, which has worked with Stonegate for numerous years, will continue to manage comms for the company's other brands.

Lucre will work on bar openings and relaunches as well as social media and crisis comms. Last month Lucre parted company with CG Restaurants & Bars, where the agency had worked on the Dirty Martini and Fire & Stone bar chains.  

Tamarind Wilson-Flint, Lucre  co-founder, said:  "Stonegate is investing  and  the  'one  to watch' in the sector. Supporting individual bars locally while helping to build brands nationally is our  forte. This win is an amazing addition to our 'Going Places' division and with two openings already confirmed and a host of others in the pipeline, we have plenty to go at."

Suzanne Baker, commercial director at Stonegate, added:  "Lucre has the experience and passion we were looking for and its impressive database of food and drinks journalists, as well as contacts across a  range of high end  female glossies, made it our perfect partner going forward."

Would you like to post a comment?

Please Sign in or register.