BlueFocus FY 2014 profit up 62.8%

The company's digital revenue increased more than 100% last year.

BlueFocus CEO Oscar Zhao
BlueFocus CEO Oscar Zhao

BEIJING: BlueFocus Communications Group reported a net profit increase of 62.8%, year-over-year, to $115 million in 2014.

Its digital business also jumped 100.84% to $528 million, compared to $264 million in 2013. Digital revenue accounted for 54.7% of BlueFocus’ overall profit last year.

In 2014, the company helped clients top more than $323 million online turnover in e-commerce and $65 million in overseas market revenue, according to a statement.

BlueFocus’ year was additionally marked by a majority investment in design firm Fuseproject, and a majority stake in Canadian media and communications company Vision 7, which owns Cossette and PR firm Citizen Relations.

Representatives from BlueFocus were not immediately available for comment.

Last year, Citizen Relations CEO Daryl McCullough told PRWeek that the firm plans to leverage the Asia network of potential new owner BlueFocus with the goal of expanding its footprint in the region.

This summer, PRWeek reported a year-over-year increase of 67% in PR operating revenue, reaching $198 million. Advertising was up 209%, totaling $229 million. A breakdown by business sector was not included in its annual results.

In 2013, BlueFocus reported a revenue increase of 64.8%, year-over-year, to more than $578 million.

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