Visit Florida to review international PR roster

Florida's official travel and tourism board has extended its current PR contracts until the end of 2015, while it works on a review of its international agency roster.

Florida: Reviewing its international PR roster
Florida: Reviewing its international PR roster

Visit Florida currently works with Gosh PR in the UK and Europe, while Aviareps works across Asia, India and China.

German agency Mikulla Goldmann PR works across the German, Austrian and Swiss markets. There is also an in-house comms team in Florida.

Gosh was reappointed in 2012 to run Visit Florida’s PR and social media activity.

The contracts were meant to end in June. However, they have been extended until the end of the year.

All contracts will be up for review. Visit Florida is to send out a request to agencies in September.

The brief focuses on a strong consumer message, including how to maximise air service into Florida, increase tourism capacity and re-establish relationships with trade and corporate media.

The process is being handled by recently appointed VP international sales and global development, Alfredo Gonzalez.

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