Pete Frates named Communicator of the Year 2015

Frates has been credited with galvanizing social media users around the world to take the Ice Bucket Challenge.

Pete Frates’ life changed forever on March 13, 2012, when he was diagnosed with ALS, a progressive neurodegenerative condition that is commonly known as Lou Gehrig’s disease.

The former captain of Boston College’s baseball team, now 30 years old, dedicated his life to making a difference. And the difference he has made in the past year despite tremendous obstacles has made him a clear choice as PRWeek’s 2015 Communicator of the Year.

Since July 29, 2014, the ALS Association has received more than $115 million in donations, according to the organization’s website. Those numbers represent a 3,500% increase in donations year-on-year.

Put bluntly, Frates has done more to put the disease on the map than anyone in recent memory.

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