The agency will develop an integrated campaign that will target both parents and children, with the aim of encouraging children to be adventurous through outside activities.
The agency has handled the trade PR for Kerry’s portfolio, which also includes Mattessons, Richmond and Wall's, for the past two years.
Ruth Allchurch, managing director at Cirkle, said: "By inspiring kids to not only create but share their own mini adventures, our multi-layered campaign will continue to build fame for Cheestrings and Yollies through engaging content chapters brought to life by influencers and brand ambassadors."
Lee Willett, marketing controller dairy at Kerry Foods, said that Cirkle’s fresh approach was "really compelling".
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