Small PR Agency of the Year 2015

In 2014, revenue at Singer Associates doubled to $9 million from $4.5 million in 2013.

Winner

Singer Associates

In 2014, revenue at Singer Associates doubled to $9 million from $4.5 million in 2013. The agency’s profit climbed to 26% in 2014 from 20% the year prior.

The firm achieved this impressive growth while tackling difficult and high-profile issues for clients including helping Chevron win out over fraudulent litigation in Ecuador.

Singer Associates also helped the oil company win a year-long battle to obtain permitting for a multi-billion dollar modernization of its Richmond refinery. One of the agency’s tactics was to create The Richmond Standard, a corporate-sponsored news website that helped Chevron tell its story to the public.

For the City of San Bruno, the firm launched a campaign that helped increase a fine against Pacific Gas & Electric by about $2 billion for the worst natural gas explosion in US history, which destroyed 38 homes.

One judge noted that Singer Associates combines "incredibly impressive and challenging client work with great performance and culture."

Another judge concurred, adding, "Excellent consistency in business performance. Exceptional client outcomes on very difficult topics."

Indeed, consistency is a big part of what makes Singer Associates stand out – the firm has been a finalist for Boutique Agency of the Year for nine of the past 13 years.

The agency also works with powerhouse clients including Monsanto, Irvine Company, and the California Medical Association. In 2014, the firm added Daughters of Charity Health Systems, the Hospital Council of California, and the Presidio Trust.

Singer Associates also does right by its own employees. The San Francisco-based agency’s staff of 15 receives 95%-paid company healthcare, paid mobile phone service for business and personal use, and the organization encourages and pays for professional development courses.

The firm also received community awards for its pro bono work to prevent violence against the African-American community in San Francisco.



Honorable Mention

Exponent Public Relations

Exponent has experienced nine consecutive years of growth. Revenue increased 28% to $9.86 million in 2014 and the agency has nearly doubled in size in the past five years. Organic growth represented half of new revenue.

Land O’Lakes added Alpine Lace to the agency’s remit and work for General Mills expanded to include its Progresso brand. AOR wins included Caribou Coffee and Bellisio Foods. Culture is key at the agency with Friday afternoon beers to reward staff. It has also been recognized for pro bono work with Share Our Strength, Crisis Nursery, and Partners in Food Solutions.

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