PR Rundown, 3.18.2015: North Shore-LIJ, Bravo Group, Lagrant Foundation

And news from Bob Gold & Associates, Wilson Lass Brandon, and M Group Strategic Communications.

GREAT NECK, NY: The North Shore-LIJ Health System has appointed Ramon Soto as SVP and chief marketing and communications officer. He will work with the network’s PR and marketing leadership team to oversee corporate comms, market messaging, and branding.

REDONDO BEACH, CA: Envivio has selected Bob Gold & Associates to lead its global communications program. The company is a provider of end-to-end video processing, delivery, and monetization software products.

HARRISBURG, PA: Bravo Group has hired Jeffrey Logan as environmental and regulatory practice lead. He previously served as executive deputy secretary of the Pennsylvania Department of Environmental Protection since 2010.

BRECKENRIDGE, CO: Quest Diagnostics’ Midwest region has hired Wilson Lass Brandon, a wholly owned subsidiary of the Brandon Agency, for marcomms assistance for the company’s rebranding efforts. Its overall goal is to boost awareness of Quest’s advanced diagnostic services.

LOS ANGELES: Tony Cervone, SVP of global communications at General Motors, has joined the board of the Lagrant Foundation. The organization will partner with GM to recruit ethnically diverse candidates for its communications department’s summer internship program.

NEW YORK: M Group Strategic Communications has released a proprietary integrated issues-management platform, which will help it track developing issues, target industry influencers, and affect grassroots change, the firm said in a statement.

LOS ANGELES: The city of Santa Monica, California’s Wellbeing Project has signed the Pollack PR Marketing Group as its AOR. Santa Monica was one of five cities that won Bloomberg Philanthropies’ inaugural Mayors Challenge in 2012, it said in a statement.

NEW YORK: Bill Blass Group has appointed Exposure America and Wondersauce as its PR and digital creative agencies, respectively. Exposure America will lead its media relations and special events, while Wondersauce will design its website and e-commerce platform.

DENVER: Pulse8 PR has launched with Wendie Larkin and Paul Lonnergren as founders. Other staffers previously worked at Demo.com and the San Jose Mercury News.

CLEARFIELD, UT: Vista Outdoor has named Michael Pici as VP of investor relations. He will report to Stephen Noval, SVP and CFO, and will be responsible for interfacing with the investment community and communicating the company’s financial message.

CALGARY, ALBERTA: Pure Energy Minerals has retained Brisco Capital Partners to provide investor relations services. It will maintain contact with the financial community, shareholders, and other stakeholder groups to raise awareness of the company.

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