LOS ANGELES: RL Public Relations + Marketing has launched a division focused on Latino music, film, culture, and the arts called RLPR Entertainment.
While the firm has worked with top musicians and artists for the last two decades, the division will allow it to expand and specialize its scope of work with the Latino entertainment industry, said CEO and founder Roxana Lissa, who is leading the practice.
She added that
working on Latino entertainment is one of the best ways for brands to connect with consumers in that demographic. Through RLPR Entertainment, the agency will begin promoting films, studios, and individual actors and producers more often.
Last fall, the firm worked with Al Bravo Studios on the film 2 Bedroom, 1 Bath to raise awareness and build excitement among Latino consumers, says Lissa. The agency also recently won Takehollywood, a talent site with video content and advice for aspiring actors.
Lissa also decided to create the division because the firm has a "young, energetic team that is very social media savvy and in touch and loves entertainment."
The firm has worked on other entertainment projects such as the annual Premios Los Angeles award show, the Día de los Muertos festival, the Latin Grammy Awards and Latino Film Festival with Heineken, and exhibitions for the Natural History Museum of Los Angeles.
In addition to launching RLPR Entertainment, the Los Angeles-based agency unveiled an updated website and logo on Wednesday. They were created entirely by the firm’s own staffers, with the goal of giving the agency a simpler look and feel that clearly highlights its expertise, clients, and history.