Political cliché most likely to turn people off is "hard-working families"

The term "hard-working families" is the most disliked political cliché, followed by "let me be clear" and "the economic mess", according to an online poll by polifiller.com

To coincide with Budget Day and ahead of the general election, Polifiller, an automated political jargon removal website, asked members of the public which political phrases they disliked the most.

The top 10 most unpopular phrases were:

  1. "Hard-working families"
  2. "Let me be clear"
  3. "The economic mess"
  4. "Long-term economic plan"
  5. "Failed economic plan"
  6. "The Great British people"
  7. "What we’ve said is"
  8. "I don’t intend to give a running commentary"
  9. "Up and down the country"
  10. "I say this"

Phrases that did not quite make the top 10 included "package of measures" and "we’re all in this together".

Polifiller said that the list demonstrated a dislike of language that is "patronising, negative, wriggling or self-aggrandising".

One respondent said that the phrase "hard-working families" felt like a "patronising pat on the head".

A number of respondents criticised politicians for using the same language, which one person described as "a disappointing lack of authenticity" across the parties.

Other issues included non-verbal annoyances such as the "tie on/tie off" debate, the use of cultural references and "hideous dress-down mistakes".

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