Your call: What went wrong with Starbucks' Race Together initiative?

The campaign was widely mocked across digital and social media on Tuesday.

When Starbucks launched the Race Together campaign this week, its goals seemed grandly ambitious but well intentioned: improve the state of race relations in America, one cup of coffee at a time.

So what went wrong? By Tuesday afternoon, the initiative had been panned across Twitter and media outlets. Entrepreneur called it "worse than a Band-Aid solution – it’s one that could actively hurt employees and businesses," while Salon described it as "cringe-inducing" and Slate said it was "awkward."

Others noticed that some images promoting the initiative only featured the hands of white employees.

So what went wrong? Take our poll below or tweet at @prweekus with your answer.

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