PR Rundown, 3.16.2015: Edelman, Golin, Greenough

Edelman has named a new global chair of its corporate practice.

WASHINGTON: Edelman has named Kathryn Beiser as global chair of its corporate practice, effective immediately. She was most recently EVP of corporate communications for Hilton. Based in Washington, DC, Beiser will report to Ben Boyd, president of practices, sectors, and offerings.

VALHALLA, NY: Blythedale Children’s Hospital has selected Golin to develop its integrated PR strategy. The firm will focus on corporate positioning, brand reputation, and strategic communications to reach influencers such as doctors, donors, and policy makers, it said in a statement.

DALLAS: Moroch Partners has hired Cody Bailey as director of digital and social strategy. He previously worked at the Fort Worth Star-Telegram for 16 years and was most recently director of audience for Belo.

BOSTON: Inovalon, a technology company that provides analytics and data services for the healthcare industry, has named Greenough as its AOR. The firm’s primary goal is to secure earned media in business, technology, and healthcare publications, it said in a statement.

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