Ruder Finn closes 2014 with double-digit growth

The agency saw nearly 17% global revenue growth last year.

Ruder Finn CEO Kathy Bloomgarden
Ruder Finn CEO Kathy Bloomgarden

NEW YORK: For the second consecutive year, Ruder Finn notched double-digit organic growth worldwide and in the US, up 16.8% to nearly $73.9 million, and 23.8% to more than $46.3 million, respectively.

In 2013, PRWeek reported that the firm posted growth numbers of 13% globally and 11% in the US.

"The important thing is not only the pace of our growth, but the quality, focus, and strategy of the business," said Kathy Bloomgarden, Ruder Finn CEO, who noted a significant portion of the firm’s work is from multinational clients.

Bloomgarden explained that Ruder Finn’s four pillars of corporate reputation, health and wellness, technology and innovation, and consumer engagement, with a "heavy digital focus," all picked up speed in 2014.

"We’re working for one of the top three companies in each of the sectors," she said.

Over the past year, the firm won work from Amgen, Nokia, Belkin, Soda Stream, and Sour Patch Kids, said Bloomgarden. She explained that many of the agency’s senior level staffers "are really deeply involved in accounts."

Clients are looking for help with the likes of innovation and internal entrepreneurship, she said, and Ruder Finn has found a way to bridge the gap between companies both small and large.

"We have quite a number of programs where we actually bring in startups to work with large multinationals to learn from each other about what kind of new products and emerging technology might further power a multinational," said Bloomgarden. In return, startups might secure a new partner or "learn how to think differently," she added.

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