Nine brands pushing their luck on Twitter on #FridayThe13th

With some celebrating #PiDay thrown in for good measure.

Avoid black cats and remember your rabbit’s foot. It’s Friday the 13th – the second in as many months.

Many brands are trying their luck and entertaining their customers on social media. Companies from cars and food brands to clothing and travel marketers have posted videos and photos and offered deals.

Check out the #FridayThe13th tweets below:

Hollister

Hotels.com

MET-Rx

Reebok

Rita’s Italian Ice

Smithsonian

Subaru USA

Volvo

Waffle House

Some brands decided to honor #PiDay, which commemorates the mathematical constant π every March 14, instead.

KitchenAid

NASA Solar System

National Security Agency/Central Security Service

Stone Brewing Company

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