WPP adds digital to Scott Spirit's global strategy role

The Singapore-based Spirit will take on the title of chief digital officer for the holding company.

WPP chief digital officer Scott Spirit
WPP chief digital officer Scott Spirit

SINGAPORE: WPP is appointing Scott Spirit as chief digital officer for WPP and Mark Povey as COO of WPP Digital, Campaign Asia-Pacific, a sister outlet of PRWeek, has learned.

The changes follow the appointment of Mark Read, CEO of WPP Digital, as CEO of Wunderman in January.

Spirit will continue in his role as chief strategy officer for WPP. As chief digital officer, he will take over Read’s responsibility for digital strategy, coordination of digital resources for clients, partner relations, and the WPP digital conference Stream.

Singapore-based Spirit has been chief strategy officer of WPP since October 2010. Prior to that, he was strategy director for China and Asia-Pacifc starting in 2006. He made Campaign Asia-Pacific’s 40 Under 40 list in 2013.

As COO of WPP Digital, Povey will work with Read on developing the WPP Digital companies while also continuing in his role as WPP general counsel.

This story originally appeared on Campaign Asia-Pacific.

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