HONG KONG: Wednesday’s announcement that Twitter has opened a sales office in Hong Kong received widespread coverage because of its proximity to a market where Twitter isn’t even visible.
The company’s sales director for emerging markets explains why it took Twitter so long to open in the city and how the platform aims to help Chinese brands reach global audiences.
Will Chinese advertisers who aspire to go global work with Twitter? Or will they make do with Facebook’s 1.36 billion and WeChat’s 468 million users? We asked Peter Greenberger, Twitter’s sales director of emerging markets, whether Chinese brands will be ready to pounce on the platform to reach its 288 million monthly active users.