Trinity Mirror Group appoints Propeller for relaunch of commercial arm

Trinity Mirror Solutions, the commercial division of publisher Trinity Mirror Group, has brought in Propeller PR to support its relaunch.

Martin Loat: "As a media power brand going through a digital transformation the company hits our sweet spot"
Martin Loat: "As a media power brand going through a digital transformation the company hits our sweet spot"

Chief revenue officer James Wildman joined the company from Yahoo last year, and has been working on a restructure of the commercial team.

Trinity Mirror Group publishes the Daily Mirror, Sunday Mirror, Sunday People and Daily Record, alongside a portfolio of 240 regional papers and online properties including UsVsTh3m and Ampp3d, reaching a total of 27 million people every week.

Propeller will support Trinity Mirror Solutions' launch through b2b PR to promote the division's digital expertise and broad print portfolio. It will also demonstrate to media agencies and in-house advertising teams how to engage with mass audiences in a relevant way.

Wildman said: "We’re proud of our print heritage and the Mirror brand is well known and understood, but our digital reinvention has been less well documented and our audience is not as well understood by the media industry as it could be. We’re mass market, but not downmarket, and can help brands innovate with us to engage the unsqueezed middle – an intelligent and engaged mainstream audience most brands want to reach. As media industry experts, Propeller will support us in getting our message across."

Propeller Group CEO Martin Loat added: "As a media power brand going through a digital transformation the company hits our sweet spot, straddling the established media world and the new. This is the latest in a series of new client wins for us, and we hope that by attracting clients of the calibre of Trinity Mirror to our portfolio we’ll continue to attract the best PR talent to Propeller PR and maintain our recent growth."


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