LinkedIn appoints Westbourne Communications for UK public affairs brief

Professional network LinkedIn has retained Westbourne Communications as its first UK public affairs agency, following a three-way pitch.

James Bethell: LinkedIn’s mission is "to create economic opportunity for the global workforce"
James Bethell: LinkedIn’s mission is "to create economic opportunity for the global workforce"

The agency will provide PA support for the company, helping policy makers gain new insights into the job market by showcasing LinkedIn’s ‘economic graph’, which digitally maps the global economy to connect talent with opportunity.

The account will be headed up by Westbourne partner Jennifer Powers.

Westbourne director James Bethell said: "It is LinkedIn’s mission to create economic opportunity for every member of the global workforce and we are very proud to support its UK public affairs in achieving that mission.

"Having worked closely with disruptive technologies in energy and transport, we are excited to bring our experience to LinkedIn in the labour market."

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