BEAR Nibbles hires Hope&Glory as retained PR agency

Healthy snacking brand BEAR Nibbles has appointed Hope&Glory as its retained agency, following a pitch.

The incumbent agency is Aduro Communications.

Hope&Glory will handle press office activity for the BEAR and Urban Fruit range of products, as well as developing brand campaigns to build a stronger emotional attachment between BEAR and its core family audience.

The brand has recently launched children's cereal BEAR Alphabites, as well as introducing BEAR ‘Paws’ to the baby and toddler market.

The agency will report to BEAR’s head of marketing Emma Howgego and will be led by account director Ellen Durrant.


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