Ella's Kitchen founder appoints Mischief to launch Paddy's Bathroom range

Ella's Kitchen founder Paul Lindley has appointed Mischief as the international PR agency for his new children's toiletry range, Paddy's Bathroom.

Mischief won the account following a four-way pitch.

Paddy's Bathroom is a range of organic and natural bathroom products for children. The agency will handle the launch of Paddy's Bathroom as well as developing a traditional and digital brand campaign in the UK and the US. The US work will be carried out by Mischief's partner agency Deep Focus, which is part of The Engine Group.

Mischief's campaign will also promote the 'drop by drop' programme, a charity initiative that helps to provide children in Rwanda with clean and safe water.

The agency will report to Karen Poole at Paddy’s Bathroom. Poole said: "Mischief fully understood what we’re trying to achieve as a business. The team stood out with their passion, creativity and kids-first approach. And, of course, we know they've got a fantastic track record of earning attention and sales for clients."

The account will be led by Mischief PR creative director Damon Statt and associate director Ellie Moffat.

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