The best PR campaigns for International Women's Day 2015

Yesterday marked International Women's Day, which was trending globally on Twitter. Here are some of the best (and worst) campaigns that celebrated the day.

Google: Celebrated International Women's Day with a Doodle dedicated to women's achievements
Google: Celebrated International Women's Day with a Doodle dedicated to women's achievements

Ahead of International Women's Day, the Salvation Army used viral phenomenon #TheDress to highlight issues around the visibility of domestic abuse.

The Clinton Foundation teamed up with ad agency Droga5 to remove women from billboards and posters across New York as part of a campaign to highlight gender inequality.

YouTube launched its #DearMe campaign to encourage video makers to support teenage girls by uploading 'video letters' in which they describe what advice they would give their younger selves.

Google, which owns YouTube, also championed gender equality with an IWD edition Doodle celebrating women's achievements.

Google also compiled a Google trends list of the most popular searches related to issues of gender equality.

Meanwhile, an Indonesian clothing company had an unfortunately timed PR fail, as social media users criticised the brand for its washing instructions. 

Salvo Sports, which makes clothing for Indonesian football team Pusamania Borneo, defended the move on Twitter, saying: "Not all men know how to treat their clothes and women have more expertise."

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