Eight things PR pros need to know on Friday morning, 3.6.2015

Salvation Army uses #TheDress for a good cause; What to look for in the February jobs report; State Department investigates security issues of Clinton home-email use; FBI: ISIS getting through on Twitter.

1. The Salvation Army’s South African branch is using #TheDress as the centerpiece of an anti-domestic-violence campaign. Featuring a bruised model wearing the now-famous outfit, it has the tagline, "Why is it so hard to see black and blue?"


2. Three things to look for in the February jobs report, set to be released at 8:30 am EST, according to The New York Times: better wages, a slowdown in hiring, and the impact on interest rates. Update: About 295,000 jobs were added to the US economy in February, driving the unemployment rate to 5.5% from 5.7%. However, more people dropped out of the labor force last month and wage growth was sluggish, according to Marketwatch.

3. A State Department investigation into Hillary Clinton’s use of her private email account while running the country’s foreign affairs could unearth security violations, specifically whether sensitive topics were discussed on an account with less-than-standard security protocols. Other cabinet secretaries were more careful to follow White House rules on personal email use, according to BuzzFeed.

4. Two top staffers have left Cognito: President Dan Simon and New York MD Binna Kim. Gregory Papajohn, a director in the New York office, is serving as interim managing director.

5. ISIS is good at using Twitter. Specifically, the extremist group has effectively employed a core group of influencers and thousands of loyal followers to spread its message on that and other social media platforms. The group is getting through to some youth in the US and the West, according to an FBI report.

6. More than 375 companies are pushing the Supreme Court to overturn bans on gay marriage in four states, essentially legalizing marriage equality nationally. Apple, Facebook, Google, Coca-Cola, and Johnson & Johnson have backed the friend-of-the-court brief.

7. Gamergate critic Leigh Alexander is founding her own site aimed at female and minority gamers called Offworld. Last August, she urged developers to take on sexist gaming enthusiasts.

8. The Apple Pay mobile-transaction system has been stung by fraud cases taking advantage of data stolen from retailers including Home Depot and Target. Most of the fraudsters have used the credit-card information for large purchases at Apple retail stores. 

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