He was previously managing director of Engine’s advertising agency WCRS.
"In his new role Simon will be responsible for driving the Engine UK integrated offering, helping to develop our individual brands and ensuring that we maintain a high quality of creative output across the board," said Engine UK CEO Debbie Klein.
"He will also oversee the running of the Engine UK marketing and business development function, working on new business opportunities as well as the organic growth of existing clients."
Peck has been at WCRS since 1998 and has worked on a number of accounts including Direct Line Group and various government briefs. He has worked on campaigns including the Royal Marines ‘Green Ops’ interactive game and BMW’s sponsorship of the 2012 London Olympic and Paralympic Games.
Peck will retain his existing client relationships in his new role.
Klein said: "I’ve worked with Simon for a long time now and there is absolutely no-one I’d trust more to lead Engine’s UK development."