Grind & Co appoints W as first PR agency to support expansion plans

London-based all-day and late-night espresso and cocktail bar Grind & Co has called in W to support its London expansion plans.

Grind & Co: Has opened sites in Soho and Holborn
Grind & Co: Has opened sites in Soho and Holborn

Shoreditch Grind opened four years ago in an east London recording studio and since then the brand has opened sites in Soho and Holborn.
 
W was appointed following a recommendation. The agency will help boost the brand’s profile in the media through a consumer campaign and launch activity for each site.
 
W’s restaurant brands include MEATliquor and Pizza Pilgrims.
 
Warren Johnson, founder and CEO of W, said: "Grind & Co has built a fantastic brand over the past four years and we are thrilled to be on board to help shape their expansion in 2015.  Roasting up exceptional produce for thousands of customers weekly, the incredibly talented team have proved inspirational and we look forward to contributing to the growth of their business."
 
David Abrahamovtich, co-founder of Grind & Co, added: "W’s food credentials and extensive influencer network in London is unparalleled, having helped some of the industry’s leading restaurateurs build their businesses from inception to multimillion-pound brands."

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