Cake and M&C Saatchi Sport & Entertainment go head to head in final round of Virgin Atlantic pitch

Cake and M&C Saatchi Sport & Entertainment have reached the final stage of a pitch process for Virgin Atlantic's consumer PR account.

Last month PRWeek reported that Virgin Atlantic was midway through a pitch to appoint its first retained consumer agency.

Five agencies were asked to pitch for the account including Cake, which was appointed to a six-month brief last year to support the airliner launch its Boeing 787-9 Dreamliners fleet.

Cake and M&C Saatchi are pitching in the final round this week and an announcement will be made in the following days.

Blue Rubicon and Bray Leino have worked with Virgin Atlantic on a project basis in the past, but they did not pitch for the account.

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