Gaywood's remit is for day-to-day business, overseeing offices in both Beijing and Shanghai. The agency says she will work closely with its China leadership teams to pursue opportunities, develop employee training and of course strive for award-winning work. Gaywood takes over from nine-year Cohn & Wolfe veteran Lydia Shen, who reportedly is leaving the company to spend more time with family.
"Our China offering has grown significantly under Lydia’s strong leadership," said Donna Imperato, the group CEO for Cohn & Wolfe, in a company release. "We want to continue driving success and have an aggressive expansion strategy in the APAC region and China. Harriet’s wealth of experience coupled with her considerable local market knowledge will be a significant asset to our business."
Cohn & Wolfe outlines Gaywood past career, pointing out that she has worked across industries and practices for dozens of high profile clients including Honeywell, GE, Bugaboo, Heineken and Nestlé.
She moves from ReuterPR in Shanghai, where she oversaw new business development for luxury brands. Gaywood’s China leadership background includes nearly three years as executive director of Grayling, where she established the firm’s Shanghai and Beijing offices, as well as operational and client management roles at MSL China and Weber Shandwick in China and Abu Dhabi.
"I’m thrilled to have the opportunity to lead Cohn & Wolfe," said Gaywood, "as it continues to strengthen its offering in China. It’s an exciting time to be in this industry."