TREVOSE, PA: Rita’s Italian Ice has brought on Vault Communications as its PR AOR. The firm will assist Rita’s with its First Day of Spring initiative and partnership with Alex’s Lemonade Stand Foundation, and provide social media counsel.
DUBAI: Grayling and Huntsworth Health have partnered on a health and wellness offering for the Middle East and Turkey known as Grayling Health. It will support strategic marketing and communications campaigns by governments, hospitals, and pharmaceutical groups.
NEW YORK: Korn Ferry has hired Peter McDermott as principal. His first day at the executive search firm will be March 16, and he will relocate from London to New York for the role. Previously, McDermott worked at Taylor Bennett, a London-based boutique search firm.
WOODLAND HILLS, CA: Automotive search site AutoWeb has selected JMPR as its PR AOR. The firm will handle media relations and strategy and help to develop creative campaigns to expand the brand’s reach.
WASHINGTON: Story Partners has hired Adam Croglia as a director. He previously was a communications counselor for the Department of Veterans Affairs and director of communications for federal health IT firm SBG Technology Solutions.
NEW YORK: European social data intelligence company Talkwalker has entered the US market by opening an office in New York. The company has also hired Todd Grossman as CEO for the Americas. It offers data integrity, coverage, and integration services.