EContent will be led by Noelle McElhatton, who was previously content editor for Haymarket’s Brand Republic Group, where her clients included YouTube and Yahoo.
The new division is part of Eulogy’s wider digital offering, led by Ann Longley who recently joined the agency. The team is made up of digital designers and copywriters.
Noelle McElhatton, content head, said: "As marketing budgets are reallocated to content, client focus for 2015 is not on content-for-content’s-sake but rather on its overall effectiveness. EContent’s mission is to deliver quality content that generates return for clients.
"For B2B clients in particular, engagement is a core challenge and relevant content distributed to the right audiences at the right time is essential fuel for the sales funnel."
As part of the move, Eulogy is consolidating its brand portfolio by bringing its content and digital activity under the Eulogy brand – they were previously delivered through its Onlinefire brand.
Adrian Brady, chief executive of Eulogy, added: "Our digital capability has long been the heart and soul of Eulogy, and client feedback has shown that the time is right to consolidate our own brands into one core Eulogy identity."