It is understood that Newgate was appointed after a four-way competitive pitch. The agency will handle corporate and financial PR for the firm, working in particular on its IPO.
VPC Specialty Lending Investments yesterday announced plans to float on the Main Market of the London Stock Exchange on or around 17 March to raise £200m to invest in opportunities in the specialty lending market.
Although the Porta-owned Newgate is VPC Specialty Lending Investments' first UK agency, the firm uses Edelman as its retained agent in the US.
VPC Specialty Lending Investments, which is owned by US-based Victory Park Capital, enables people to invest in projects by other individuals or small firms by using online platforms.