Creative inspiration: Jackie Cooper

Jackie Cooper, global chair and creative strategy at Edelman, on the things that inspire her professionally

Jackie Cooper: "The magic of storytelling remains key for me and I love the power of brilliant film and TV writers"
Jackie Cooper: "The magic of storytelling remains key for me and I love the power of brilliant film and TV writers"

School building

I didn’t fit in at school and I couldn’t wait to leave. I was working in PR at the age of 18 and had my own agency by the age of 23. It was my wonderful dad’s idea that I get into PR and his introduction that got me my first summer job in a small agency. I am still motivated by the thought of those school years and how you can still achieve whatever you want despite your schooling.

New York

This has been a constant source of inspiration in my life – my mum and family are from Manhattan. My grandfather was a writer and publisher, which gave me my first taste of  loving editorial, and then of course I sold JCPR to Edelman and it has  an amazing NY base. Today NY still features so strongly in my life both personally and professionally.



Santa Monica beach

Spending summers in Santa Monica with my family David, Megan & Zara and waking up to the view of the sea was wonderful. Actually, water is a common theme and it appears anywhere when I need the space to reignite my brain.

Aromatherapy Associates Bath oil

My days are full of so much noise, information and conversation – my escape is always my bath with proper oils. They feed the senses and the soul. Everything becomes clearer and I often find that I get my best ideas without even realising I am thinking.

Film

The magic of storytelling remains key for me and I love the power of brilliant film and TV writers. I am so much better at watching than reading. The Grand Budapest Hotel is a good example. Why? Bravery! Surreal styling, mad storyline and against the flow of what’s expected.

Einstein

I love the fact that he was a scientist but obviously had such insight – a head and heart man. "Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning." And I hope I never will.

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