PRWeek Global Awards: finalists revealed

Golin, Hotwire, Llorente & Cuenca and TogoRun are all finalists in the International Agency of the Year category at the prestigious PRWeek Global Awards 2015.

Category finalists for the Awards, which honour transformative PR work that crosses borders, have been revealed ahead of the winners being announced at the ceremony in London’s Park Lane Hotel on 28 April.

Tickets can now be bought for the ceremony, with early bird rates available for bookings before 13 March – click here for more information and to book. The Awards are part of PR360, PRWeek’s four-day extravaganza in London that also features a two-day PR Summit and separate focus day on internal comms from global perspectives – for more information on that event click here.

Other PRWeek Global Awards category finalists are:


Global Professional – Agency

• Rob Flaherty, Ketchum

• Andy Polansky, Weber Shandwick

• Paul Massey, Weber Shandwick



Global In-House Team

• AECOM

• Hilton Worldwide

• J. Walter Thompson

• Rentokil Initial

• Starbucks


Global Partnership

• Global Entrepreneurship Monitor (GEM)

• Babson College

• 2014 Brazil World Cup

• Llorente & Cuenca for Instituto Brasileiro de Turismo – EMBRATUR


Global Agency

• Edelman

• FleishmanHillard

• Ketchum

• Weber Shandwick


Global Brand

• MSLGroup for P&G Always

• Starbucks Coffee Company


Global Citizenship

• AECOM

• Imprenta Communications Group for Ethiopia Health Aid

• Ketchum

• MSLGroup for P&G Always

• Weber Shandwick


Consumer Launch

• Inspiring Consumers to #LiveinColor through Alcon Air Optix Colors Contact Lenses; Cohn & Wolfe for Novartis Pharmaceuticals

• Raising Millions From 87 Countries to Launch the Micro 3D Printer; Dynamo for M3D

• Launching Loveflutter with Paper Bag Dating; Havas PR UK for Loveflutter

• Dude, You’re Getting a Lenovo? Lenovo’s Efforts to Become a Household Name; Lenovo

• Oral-B SmartSeries: How a Toothbrush Became one of the Biggest Technology Stories of 2014; MSLGroup for Procter & Gamble

• Launching the 'Future' with the Toyota Mirai; Toyota

• All Things Hair; Weber Shandwick for Unilever

• The Global Launch of the All-New 2015 Ford Mustang; WPP for Ford Motor Company


Corporate Branding

• Accenture Digital and Accenture Strategy Online Launch; Accenture

• Transforming BlackBerry: From Relic to Relevant; BlackBerry

• Japan Powers into Silicon Valley Scene; Edelman Japan for Power Japan Plus

• One Voice, Many Accents: Developing a Global Communications Platform for Local Solutions; G&S Business Communications for Syngenta

• Powering the People Economy; MSLGroup for PayPal

• The DGC-X-Factor: How DGCX Transformed Its Regional and Global Profile; Weber Shandwick for Dubai Gold & Commodities Exchange (DGCX)


Corporate Social Responsibility

• Take 2... Tell 2 for Stroke; APCO Worldwide for Covidien

• Care Inspires Care; Johnson & Johnson

• Always – Like A Girl; MSLGroup for P&G Always

• Competition for Good with Waves for Water, Neymar Jr. and PayPal; PayPal

• Pass the Red Cup for World Hunger Relief; Weber Shandwick for Yum! Brands

• Ford Driving Skills for Life; WPP for Ford Motor Company


Employee Communications

• Take 2... Tell 2 for Stroke; APCO Worldwide for Covidien

• Enjoy Responsibly Day; Heineken International

• Leveraging the 2014 FIFA World Cup Brazil To Increase Employee Engagement; Johnson & Johnson

• Be the Customer Challenge Sparks PayPal Growth Surge; MSLGroup for PayPal

• Partner Experience: Investing in You; Starbucks Coffee Company

• Be More TV; Telefónica


Global PR Breakthrough

• The Facts About Fasting During Ramadan; GCI Health for Merck Sharpe & Dohme (MSD)

• Africa Ascending: GE Engagement at 2014 US Africa Leaders Summit; General Electric

• World Hepatitis Day; Ketchum for World Hepatitis Alliance & World Health Organization

• P&G Thank You Mom Campaign; MMK (Marina Maher Ketchum) for Procter & Gamble

• Always – Like A Girl; MSLGroup for P&G Always

• Activia Brand Restage; MSLGroup UK for Danone

• The World’s First Pestaurant; Rentokil Initial


Healthcare

• Don’t Turn Your Back On It; Biosector 2 for AbbVie

• The ‘Move’ Movement to Stop a Killer; FleishmanHillard for Bayer HealthCare

• The Facts About Fasting During Ramadan; GCI Health for Merck Sharpe & Dohme

• World Hepatitis Day; Ketchum for World Hepatitis Alliance & World Health Organization

• Get Breathless for PH; Ketchum for Bayer HealthCare and PHA Europe

• Always – Like A Girl; MSLGroup for P&G Always

• Living Like You; Weber Shandwick for Novartis


Issues and Crisis

• #FreeAJStaff Campaign; Al Jazeera Media Network

• The Ebola Outbreak; BTP Advisers for The Government of the Republic of Liberia

• Introducing Hackonomics: Juniper Networks Sheds Light on the Cyber Black Market; Edelman for Juniper Networks

• A Global Collaboration Wins the Day for Climate Science; Havas PR North America for United Nations Foundation

• Bayer North America Bee Care Program; Porter Novelli and Bayer CropScience


Non-Profit Campaign

• Make Sense campaign 2014; Axon Communications for European Head and Neck Society

• Boehringer Ingelheim Talent for Living Campaign; Cohn&Wolfe for Boehringer Ingelheim

• Ethiopia Health Aid; Imprenta Communications Group for Ethiopia Health Aid

• World Hepatitis Day; Ketchum for World Hepatitis Alliance & World Health Organization

• Who Has the Loudest Fans?; Ketchum for Hear the World Foundation

• The Miracle Machine; MSLGroup UK for Wine to Water


Product Brand Development

• The Spirit of Bacardi A Graphic Novel; Citizen for Bacardi

• The Devold Protection Challenge; Geelmuyden Kiese for Devold of Norway

• Cookie Care Delivers Sweet Results for DoubleTree by Hilton; Hilton Worldwide

• #DirtyCash; Ketchum for MasterCard Europe

• Always – Like A Girl; MSLGroup for P&G Always

• Bushmills Live; Smarts Communicate for Bushmills Irish Whiskey

• Lloyd’s Dream Team; Weber Shandwick for Lloyd’s of London


Public Sector

• Beyond the Pitch: Brazil at the 2014 FIFA World Cup; CDN and FleishmanHillard for Secretariat for Social Communication of the Federative Republic of Brazil

• GREAT Innovation Showcase; Grayling for UK Trade & Investment

• Changing Perceptions: Telling the Story of Delivering the Greatest Winter Games in History; Weber Shandwick for The Organising Committee, Sochi 2014 Winter Olympic and Paralympic Games


Finalists in the International In-house Team and Global Professional – In-House categories will be announced on the night.

For more information on the Awards please contact Liz Clayton on 020 8267 4145 or email liz.clayton@haymarket.com.

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