Heineken comms head Stacey Tank to take the reins at Home Depot

Stacey Tank will relocate to Atlanta and report to Home Depot CEO Craig Menear.

Stacey Tank
Stacey Tank

ATLANTA: Stacey Tank, SVP and chief corporate relations officer at Heineken USA, is leaving the beer company to lead communications and external affairs at The Home Depot.

After three years at Heineken, Tank will start at Home Depot on March 4 and report to CEO Craig Menear, who took over the company last November. She will relocate to the retailer’s Atlanta headquarters for the global role. Home Depot operates in the US, Latin America, and Canada.

Tank will succeed Brad Shaw, VP of corporate communications and external affairs, who is retiring from the company. Shaw told PRWeek that he plans to do some consulting work and volunteer more in the Atlanta community.

Following Tank’s departure, Tara Rush-Tripp, senior director of corporate communications, will act as interim corporate relations leader, according to an internal memo written by Heineken International chief corporate relations officer Sean O’Neill.

"Over the last three years, Stacey has completely reshaped the HUSA CR team and its agenda," O’Neill said in the note. "As a result, the contribution and profile of the corporate relations function has significantly increased."

Tank said her move to Home Depot is bittersweet because of the "magical experience" she had at Heineken.

One of her first objectives at Home Depot is to listen and learn from the team, she said. She added that she had a personal connection to the brand after going on many weekend trips to the retailer with her father as a child.

Representatives from Home Depot were not immediately available for comment.

In September, Home Depot disclosed a massive data breach that compromised 53 million customers’ email addresses and 56 million credit-card accounts. Following the breach, the company faced an investigation by several state and federal agencies as well as at least 44 civil lawsuits in the US and Canada.

Tank, who was one of PRWeek’s 40 Under 40 honorees in 2014, helped boost Heineken’s reputation among key audiences during her time at the company. She also helped garner 2.8 billion unique media impressions during the course of 2013, a 278% increase from the prior year, by streamlining PR and creating relationships between the company’s 13 brand teams.

Prior to Heineken, Tank held various roles at General Electric, such as corporate audit staff associate, corporate audit staff manager, senior finance manager for GE Water, communications operations leader for GE corporate, and Healthymagination communications manager.

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