National Trust reappoints Mischief after holding eight-way pitch

The National Trust has reappointed Mischief PR after holding a pitch with eight other agencies for its national marketing campaign.

In November PRWeek reported that the National Trust had put its UK PR account up for review, with Hope&Glory, Unity, Slam and The Academy among those agencies asked to pitch alongside incumbent firm Mischief.

Earlier this month the National Trust confirmed that Mischief and Hope&Glory had been asked through to the final stage of the pitch process.

The National Trust has been working with Mischief since 2011.

This year marks the 50th anniversary of the trust's Neptune Coastline Campaign – a fundraising campaign for coastal conservation. Mischief's role is to raise awareness of the trust's work in caring for coastal areas across the UK.

The agency will report to Laura Appleby, senior PR officer at the National Trust, who said: "The pitch process was extremely competitive, but Mischief’s strategic thinking really shone through and set it apart. It’s going to be a big year for the trust, as we celebrate 50 years of caring for more than 700 miles of the UK’s coastline, and we expect Mischief will play a pivotal role, building on the successes it delivered for us in the past four years."

Mischief's planning director Gemma Moroney, creative director Simon Moore and associate director Charlotte Dolman will be leading on the account.

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