Wednesday's Super Bowl marketing winner: Puppies

Keeping you up-to-date on who's under the media and marketing microscope in the lead up to Super Bowl XLIX in Arizona.

From Budweiser's Super Bowl XLIX ad
From Budweiser's Super Bowl XLIX ad

Wednesday, January 28
Uber, which is also teaming up with MADD for an anti-drunk driving initiative on Super Bowl Sunday, won Twitter on Wednesday with the #UberPuppyBowl. The ride-hailing service partnered with Animal Planet to deliver adoptable puppies in 10 cities.

Speaking of puppies, Budweiser revealed its Super Bowl ad, a sequel to 2014’s Puppy Love push.

As for the game itself and its participants, Public Policy Polling found that 41% of Americans believe the New England Patriots cheated in the AFC Championship by underinflating the footballs used by their offense. Twenty-seven percent said they did not. Among football fans, 50% said the team created an unfair advantage for itself.

Kim Kardashian is set to star in a deadpanning Super Bowl ad for T-Mobile promoting its new Data Stash feature. The associated hashtag is #KimsDataStash.

GoDaddy pulled its Super Bowl ad, which was to feature a cute puppy and a surprise ending, after a social media storm claimed it was pro-puppy mill. The domain name provider had released the spot early.  

Tuesday, January 27
In one of the most unusual media-relations strategies ever, press-despising Seattle Seahawks running back Marshawn Lynch answered questions from reporters with some variation of "I’m here so I won’t get fined" during a five-minute session.

Also, Rob Gronkowski took a selfie, Bill Belichick relaxed a little, and the NFL confiscated non-league-approved headphones from Richard Sherman before he could use them.

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