Ogilvy partners with Nordic.Agency to expand footprint in Scandinavian market

Ogilvy Public Relations has teamed up with Scandinavian digital agency Nordic.Agency to boost its expertise in the region.

Arnt Eriksen: Founder of Nordic.Agency discusses partnership with Ogilvy
Arnt Eriksen: Founder of Nordic.Agency discusses partnership with Ogilvy

Nordic.Agency, which is founded by Arnt Eriksen and currently based in Stockholm with a second office opening in Oslo, will be the first port of call for Ogilvy and vice versa.

Marshall Manson, Ogilvy’s managing director of social for Europe, Africa and the Middle East, said: "Arnt has a long track record of bringing disruptive thinking and ideas to clients, but with the kind of practical business edge that our clients need. We already have a strong network - this is an attempt to fill in the gaps and partner with the best people in the Nordics."

Eriksen added: "With the support from Ogilvy, there are unique opportunities for companies in the region who want to to challenge the status quo. We need to have an holistic approach and find the optimal way to maximise the effect and value – by making all media work at their best for the brand, product or services."

Ogilvy currently has a similar relationship with Mannov PR in Denmark.

Nordic.Agency's clients include Domino's and health and beauty group VeriVita. Ogilvy's key clients include American Express, Coca-Cola and Unilever.

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