Text100 sees a win in Chinese quantum-dot maker

Lexington, Massachusetts-based QD Vision, a developer of quantum-dot technology for televisions and other displays, has signed Text100 to handle Greater China communications with a focus on electronics OEMs.

A still from a QD Vision promotional video
A still from a QD Vision promotional video

QD Vision's technology is an alternative to OLEDs (organic light emitting diodes) which are used in high-resolution screens for TVs and smartphones. The claimed advantage of quantum-dot is the display type can show the same highly accurate color representation as OLEDs but at cost structure that’s more comparable to liquid crystal displays (LCDs), which are largely phasing out in the industry.

Text100 will be tasked to build awareness of quantum-dot technology among regional OEMs in order to speed adoption of the technology, while also promoting QD Vision’s trademarked Color IQ product.

The display company claims its products are particularly suited to larger screens since its focus is to deliver the same OLED-color at a fraction of the price. The key is light-emitting properties of a new class of nanomaterials called quantum dots. These tiny phosphorescent crystal particles glow in an array of colors when light is shone on them.

Text100 kicked-off efforts last month with a joint announcement of a new TV product with TCL, an OEM in China.

Paul Mottram, co-regional director at Text100 Asia Pacific, said his company "has a long and proud heritage of working with innovative businesses that are disrupting markets, and QD Vision is a textbook example of this. It offers Greater China-based OEMs new technology that will remove the high price barrier of exceptional color quality and redefine the display market."

John Volkmann, Chief Marketing Officer at QD Vision also commented that his firm needed "a partner agency that not only understood the fast-moving OEM marketplace, but had the proven expertise and experience in helping new technologies gain traction and momentum with highly-influential consumers across China."

QD Vision has raised more than US$100 million in financing from top-tier venture capital firms since 2004.

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