Avian Media wins Sesame Workshop account in India

The appointment follows a multi-agency competitive pitch in Delhi and covers duties including stakeholder engagement, reputation management, blogger relations and strategic media management.

Sesame Workshop, formerly the Children's Television Workshop, is the US non-profit behind the Sesame Street TV program and other educationally focused properties for children. In India it produces Galli Galli Sim Sim, a Hindi language adaptation of its flagship program.

In India, the educationally focused organization develops and distributes children’s content for television, radio, print and digital outreach with an aim to boost basic academic skills and promote overall cognitive, socio-emotional and physical development. Galli Galli Sim Sim debuted in 2006 and reportedly has a reach of over 18 million children per year in partnership with national channels such as Pogo, Cartoon Network and Doordarshan.

Sesame Workshop also recently launched Sesame Schoolhouse in India, which is it’s first move into the school education space. The curriculum is a hands-on, project-based learning approach.

Avian Media is a 10-year old firm with six offices and 19 affiliates and over 120 employees across India. Services it offers includes public relations, digital services, CSR and advocacy outreach, financial communications and public affairs.

The firm’s CEO Nitin Mantri said of the win, "We are delighted to partner with Sesame Workshop in India. Over the years, they have built a robust community awareness program on children’s education. It’s a privilege to be chosen as their preferred communications partner."

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