EY unveils campaign to freeze out workplace gender inequality

EY, the global professional services organisation, has launched an initiative to tackle gender inequality in the workplace with an ice screen installation at last week's World Economic Forum in Davos.

Freezing out gender inequality: The EY ice installation at Davos
Freezing out gender inequality: The EY ice installation at Davos

The installation featured an 80-year countdown that highlighted the estimated wait until we achieve gender equality in the workplace, according to the Global Gender Gap report published by WEF in October 2014.

In collaboration with Freuds and marketing agency The Assembly, EY created the ice sculpture and clock projection as well as a series of short films showing the progress that has been made on this issue.

The clock and posters were created by The Assembly, while Freuds made the short films and came up with the idea for the ice sculpture, which was designed and built by Hamilton Ice Sculptures.

The films were projected through a transparent wall of ice, in order to draw the attention of influential delegates at Davos.

The launch in Davos follows the publication of EY’s 'Women. Fast Forward: The time for gender parity is now' report, which surveyed business leaders and executives at 400 global companies. It highlights how organisations can encourage women’s career advancement.

The organisation is calling for men and women to show their support for the campaign by tweeting using the hashtag #WomenFastForward.

John Rudaizky, EY partner, global brand and external comms leader, said: "This initiative at the World Economic Forum is designed to highlight that 80 years is too long to wait for gender parity in the workplace. EY’s objective is to stimulate dialogue on this important global issue and ask, why wait? It’s in every organisation’s best economic interest to fully use the talents of women."

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