PR firm picks up a win on the back of presidential visit

Gutenberg Communications named as strategic communications partner for US-India Business Council (USIBC) with relation to the summit being held in New Delhi today, 26 January.

US President Barack Obama attends an official ceremonial welcome at Rashtrapati Bhavan, the Presidential Palace, in New Delhi, India, January 25, 2015. AFP PHOTO / SAUL LOEB
US President Barack Obama attends an official ceremonial welcome at Rashtrapati Bhavan, the Presidential Palace, in New Delhi, India, January 25, 2015. AFP PHOTO / SAUL LOEB

With a goal of supporting economic integration between the US and India, President Barack Obama pays a visit this week to the country with a message of promoting accelerated infrastructure connectivity, economic development and encouraging free trade.

For its part, this is a message the USIBC has long advocated. The business advocacy organization represents over 300 global companies investing in India. It formed in 1975 out of an agreement between the US and Indian Governments. The organization primarily encourages private-sector investment and serves as a direct link between business and Government leaders. Its goal is to increase trade and investment while strengthen ties between the two nations.

Gutenberg Communications recently announced that the council selected the US and India based PR firm to be its communications partner for the US-India Business Summit, which puts President Obama and Prime Minister Narendra Modi’s first-ever joint address to the business community as its core.

"USIBC has had a successful partnership with Gutenberg Communications for over eight years" said Diane Farrell, Acting President, USIBC. "Gutenberg’s team brings a strong understanding of both the US and India markets and their support has helped us amplify our message and effectively communicate USIBC’s key role in promoting the US-India economic relationship,"

Harjiv Singh, Co-Founder and Co-CEO of Gutenberg Communications remarked on the appointment that "Gutenberg is delighted to be working alongside USIBC for this high profile visit, which is expected to set the stage for a deepening of the U.S.-India economic relationship,"

During President Obama’s visit to India in 2010, Gutenberg Communications led the communication campaign for the U.S. India Business and Entrepreneurship Summit in Mumbai. Over the past eight years, Gutenberg Communications has partnered with the USIBC to raise visibility for events, both in the US and in India, including USIBC’s largest ever delegation to Vibrant Gujarat earlier this month. Led by USIBC Chairman Ajay Banga, CEO and President, MasterCard, the executive business delegation included several Fortune 500 CEOs and senior executives, who met with top Indian government decision makers as well as U.S. Secretary of State, John Kerry.

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