Freuds works on Warburtons' Sylvester Stallone campaign

Freuds is providing PR support for the launch of a high-profile new campaign for Warburtons Bakery featuring Hollywood star Sylvester Stallone.

Stallone: Hollywood A-lister filmed advert at Warburtons bakery
Stallone: Hollywood A-lister filmed advert at Warburtons bakery

The release of an advert starring Stallone, which is set to air later this year, will be backed by an integrated marketing and PR campaign for the bakery brand.

The Rocky actor filmed the advert in one of Warburtons' bakeries this week alongside company chairman Jonathan Warburton.

Freuds is Warburtons’ retained PR agent.

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