Goad’s new job title is group head of human resources, although he will see oversee the comms function.
Goad joined HSBC in 2001 and held a series of global business PR and strategy roles until 2010, when he left to become head of comms at Zurich Insurance Group. He returned to HSBC in 2011 and was appointed group general manager in 2014.
Goad took sole charge of the global comms role last year after the joint comms position was scrapped following the departure of Charles Naylor, who led the division alongside Goad.
Schoenmaeckers joined HSBC in 2012 in Switzerland as global head of comms, private banking, before moving to London as global head of comms, retail banking and wealth management, last year. The former banker switched to comms in 2001 and has worked at Hill+Knowlton, Dutch chemicals company DSM and Swiss agricultural inputs producer Syngenta.