Cohn & Wolfe expands Joseph's role to lead Latin America and integrated marketing

Jim Joseph will oversee growth in Latin America, the US, Canada, and Mexico, as well as brand communications and integrated marketing efforts worldwide.

Jim Joseph
Jim Joseph

NEW YORK: Cohn & Wolfe has promoted North American president Jim Joseph to serve as president of the Americas and global chief integrated marketing officer, effective immediately.

Joseph, who joined the WPP agency in 2012 from Lippe Taylor, will continue reporting to Cohn & Wolfe CEO Donna Imperato. His dual role is newly created for the firm.

As president of the Americas, Joseph will be responsible for overseeing and growing the agency’s business in Latin America, while maintaining its momentum in the US, Canada, and Mexico. In the other role, he will lead Cohn & Wolfe’s brand communications efforts and enhance its integrated marketing offering worldwide.

Joseph aims to build upon the US operation’s efforts in developing integrated marketing capabilities and "globalize it, so we can offer it in all regions and markets in a consistent Cohn & Wolfe way," he explained.

"To be growing integrated marketing and having someone focused on it globally is a natural evolution for us as an agency," he added.

Joseph will also continue to manage the firm’s branding and insights group.

Before joining Cohn & Wolfe, Joseph served as president and partner at Lippe Taylor for three years, where he worked with brands including IKEA, David’s Bridal, Nestlé, and Elizabeth Arden.

Prior to that, he worked at Publicis Groupe for 12 years, culminating in him becoming MD of Saatchi & Saatchi Wellness.

Joseph sold his own firm, CPPartners, to Publicis in 2002. His agency's clients included Tylenol, Kellogg, Cadillac, American Express, and Pfizer. He has also held in-house roles at Arm & Hammer and Johnson & Johnson, and he is an adjunct professor at New York University.

Earlier this month, jewelry maker Pandora brought on Cohn & Wolfe to handle consumer and trade PR for the Americas as part of WPP’s multi-agency team on the account.

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