Spotify drops M&C Saatchi PR and seeks UK consumer agency

Digital music service Spotify is looking for a new consumer PR agency as it ends its relationship with M&C Saatchi PR, which also covered Spotify's corporate and b2b accounts.

The brief is consumer-facing with some tech support.

PRWeek understands that Alison Bonny, Spotify comms director for Europe, who is overseeing the process, has not started talking to any agencies yet.

In April 2012 PRWeek reported that M&C Saatchi PR had been appointed to manage Spotify's consumer account following the arrival of CJ Stanley from Everything Everywhere as head of consumer PR.

A couple of months later the agency was brought in to work on the corporate and b2b sector. 

It is understood that Spotify is not looking for corporate and b2b support.

Chris Hides, managing director M&C Saatchi PR, said: "We had three fantastic years taking Spotify from a small, challenger brand into a mainstream music platform. The work we developed from our London office was used around the world to build the Spotify business and we are proud of the part we have played in establishing the brand in so many different markets. International PR will now be led from LA, we will not be pitching but we will keep on streaming. We wish them the very best for the future."

Bonny declined to comment.

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