A digital promotion at Waggener Edstrom

The agency announced Henry Wood will head its Studio D practice in Asia Pacific on 21 January. In his new role, Wood takes up the drive for the digital-services offering, including its Insights & Analytics, Content, Creative and Social Media teams.

The company says the move is a response to a continued expansion of its integrated, regional business. Waggener Edstrom’s Studio D is the agency’s digital and creative hub, made up of a multi-disciplinary team. Its purview is to understand the dynamics of digital influence and includes digital strategists, designers, developers, writers, editors and video producers.

"Over the past six years, Henry has not only contributed to the agency’s ongoing digital evolution and growth across consumer, healthcare and technology sectors," said Matthew Lackie, senior vice president, Waggener Edstrom Communications, "he has also led award-winning work for some of our most sophisticated clients."

Wood started at Waggener Edstrom in 2009 as the digital lead for Hong Kong. His remit later expanded to a Greater China role. With more than 15 years of experience in advertising, PR and marketing, Wood has worked with brands such as DFS, Moët & Chandon, LG and Shangri-La. He has lived and worked in Asia since 2001, in both Beijing, where he worked with Ogilvy Public Relations, and Hong Kong, his current home where he moved to work with Profero.

According to the agency, Wood’s promotion follows a year of growth for its digital arm in Asia. Studio D reportedly saw revenue climb 65 per cent and staff count bump up 42 per cent. It also won a gold award in Research & Planning for its work with DFS at the 2014 APAC SABRE Awards and Best Use of Analytics for Microsoft at the 2013 PRWeek Asia Awards.

"Asia’s vibrant and dynamic communications industry continues to evolve," said Wood commenting on his promotion in a company release. "Clients are increasingly shifting their focus toward insight and data-led programs featuring creative content. Additionally, businesses in Asia are often less bound by legacy; this means we have the opportunity to be more nimble and creative in the thinking we bring to our clients."

 

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