M&S launches 'Eat the Rainbow' campaign with 1,000-piece fruit and veg installation

M&S has created a 'rainbow' of real fruit and vegetables at Westfield White City to promote its 'Eat the Rainbow' campaign.

Eat the Rainbow: Joanna Lumley unveils fruit and vegetable installation as part of M&S' new campaign
Eat the Rainbow: Joanna Lumley unveils fruit and vegetable installation as part of M&S' new campaign

The campaign, which was delivered by consumer agency Unity, aims to encourage consumers to eat more fruit and vegetables. The installation was unveiled by Joanna Lumley.

M&S will offer shoppers samples of fruit and vegetable juices and information on healthy eating.

The installation, which is made up of fresh fruit and vegetables, will be up for two days.

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