Text100 sticks with Ken Peters to lead North American region

Peters has served as the leader for North America on an interim basis, following the departure of Rowan Benecke last September, who left Text100 to join Burson-Marsteller as the global technology practice chair.

Ken Peters
Ken Peters

BOSTON: Text100 has promoted SVP Ken Peters, nearly an 11-year veteran of the firm, to serve as regional director of North America.

Peters has served as the leader for North America on an interim basis following the departure of Rowan Benecke last September, who left Text100 to join Burson-Marsteller as the global technology practice chair. He officially took on the role full-time on Monday.

Reporting directly to Text100 CEO Aedhmar Hynes, Peters will join the agency’s executive leadership team in the new role and remain based in Boston. He will also spend time in the firm’s New York City, San Francisco, and Rochester, New York, offices.

"Text100 has been in such a great place as a business for the last few years," said Peters. "We’re coming off back-to-back years of double-digit growth, and there’s tremendous momentum in the business, so ultimately I see my role as trying keep that momentum going."

He added that the firm has expanded its services in recent years to include more integrated communications around digital, Web design, influencer relations, corporate communications, and paid media in the digital space.

In terms of specific regions of North America, Peters said the agency has seen strong growth in San Francisco in recent years, but all of the offices have opportunities, especially after seeing growth in fiscal 2014, which ended July 31.

Peters said one of the main challenges he expects to face is recruiting, which has "definitely become much more competitive than it has been in the last couple of years."

Throughout his career at Text100, Peters has held a number of senior roles, including leading the Boston office, handling North America sales, and managing large global initiatives.

In addition to Peters’ appointment, Text100 has named Paul Mottram, previously Asia-Pacific VP at Bite, to serve as MD of integrated strategy for Asia-Pacific.

Last summer, Text100 and sister Next Fifteen Communications agency Bite integrated their operations in Asia-Pacific. Anne Costello, who has been with Text100 for 11 years, will continue to serve as regional director for Asia-Pacific, running the merged operation with Bite Asia. Mottram reports to Costello, and Costello reports to Hynes.

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