Attraction World hires Dynamo PR

Attraction World, the theme park and attraction ticket specialist, has appointed Dynamo PR to handle consumer PR after a three-way pitch.

Popular destination: Attraction World sold tickets for the Tower of London poppy exhibition
Popular destination: Attraction World sold tickets for the Tower of London poppy exhibition

The aim is to increase brand awareness of the company's ticketing sites AttractionTix.co.uk and Floridatix.com, targeting mainstream news and lifestyle press, as well as specialist consumer and business media. It will work with the in-house Birmingham-based team to provide UK press office support.

The account will sit within Dynamo’s digital division.

Lexi Mills, head of digital at Dynamo PR, said: "Attraction World is already well established in its industry as a leading specialist and it’s going to be our job to share its story with the wider consumer market. We’re all looking forward to an exciting ride."

Simon Applebaum, Attraction World’s consumer marketing director, said: "We chose Dynamo because of its unique understanding of both the print and digital PR spheres, and the need for brands to be storytellers through all of their activity. Its creativity and excitement for our business shone through and we look forward to working alongside it."

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