Six things PR pros need to know on Tuesday morning, 1.13.2015

Brands toast Ohio State's championship win; Agency search begins for international Australia tourism PR account; CNN to test drones; Chevy to skip Super Bowl.

1. Ohio State University won the NCAA national football championship on Monday night, besting the University of Oregon by a score of 42-20. TV ad prices topped $1 million for the game. Brands such as Baskin-Robbins, Dunkin’ Donuts, and Domino’s opted for Twitter.


2. Tourism Australia has begun an agency search for a wide-ranging account that includes assignments in the US, UK, Latin America, and Canada. The selection process is scheduled to run through the latter half of next month.

3. CNN has reached a deal with the Federal Aviation Administration that will allow it to test drones for news-gathering purposes. Other news networks are negotiating to research drones at a test site in the Mid-Atlantic.

4. Chevrolet will skip advertising during the Super Bowl next month. The automaker’s CMO said its vehicle rollouts don’t match up with the timing of the game, according to The Detroit News. General Motors’ Buick, GMC, and Cadillac are also planning to sit out the NFL’s championship.

5. Charlie Hebdo will run an image of a tearful Prophet Muhammed holding a "Je Suis Charlie" sign on its cover this week, the first issue after its staff was decimated by last week’s terrorist attack at its offices in Paris.

6. 2016 watch: Rep. Paul Ryan (R-WI) tweeted Monday that he will not run for president in 2016, just as his former running mate, Mitt Romney, is signaling to supporters that he’ll make a third attempt at the White House next year.

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