Kelvin MacKenzie launches company 'name and shame' website

Former Sun editor Kelvin MacKenzie has launched a social media service enabling aggrieved consumers to name and shame companies that mistreat them.

The website, called A Spokesman Said, enables people to sign up using their real identities via Facebook, Twitter, Google+ or email and enter details of the offending firm.

Once approved, users are encouraged to upload photos and video links that will support their complaint and be publicised further via Instagram and YouTube.

Companies will have two days to respond to the complaint and will receive a 'Customer Powerscore' that measures the speed and quality of their response.

Companies must register on the aspokesmansaid.com website to address complaints directly.

MacKenzie said: "As an editor I know the power of publicity to force companies and politicians to do the right thing. Now we are putting that power directly into the hands of the man or woman in the street.

"This is something I have been thinking about for over 30 years. Thanks to social media and web technology we can now really make it work on a big scale."

The venture is based in London and has been personally funded by MacKenzie and a group of private investors.

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