Taste wins pitch for Bahlsen account

Taste, the food and drink agency, has been appointed by German biscuit brand Bahlsen to handle its consumer and trade PR after a competitive pitch process against Wildcard and FML.

Bahlsen: Has appointed Taste PR for its UK consumer and trade PR
Bahlsen: Has appointed Taste PR for its UK consumer and trade PR

Taste will start work on the account immediately, across the Bahlsen UK portfolio of biscuits with a focus on Choco Leibniz, Hit and Pick Up.

Amy Thorne, founder and managing partner of Taste, said: "We’re absolutely thrilled to be appointed Bahlsen UK’s new PR partner. The brand team has encouraged bravery and creativity at every point of the process and we’re raring to go on some show stopping campaigns for 2015."

Bahlsen UK said Taste’s "enthusiasm, creativity and passion" made its decision to hire the agency unanimous. 

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