White Tiger to handle Virgin hotel launch campaign

Virgin Hotels has appointed White Tiger PR to create a launch campaign around the opening of its newest property, later this week.

Sir Richard Branson: To host Virgin Hotels Chicago launch party
Sir Richard Branson: To host Virgin Hotels Chicago launch party
Virgin Hotels Chicago opens on 15 January and White Tiger will work on a six-month launch campaign.

The agency’s work will include managing a launch party hosted by Virgin Group founder Richard Branson, as well as a media relations campaign across multiple channels including broadcast, print and social media.

White Tiger won the account following a competitive pitch against three other agencies.

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